Bugis Junction X Bugis+
Social media management is crucial in this day and age, even corporate individuals outsource people to upkeep their online profile. Oh the power of personal branding (reputation). My personal involvement with BJB+ includes:
- Daily social media management (Facebook, Instagram, YouTube)
- Content creation/curation (GIFs and Pictorial edits)
- Copywriting
- Writing Creative Briefs
- End of month reports (Social media analytics & trend analysis reports)
- Client and Vendors Liaison
- Flat Lay photoshoot co-ord
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Facebook was used as a tactical media to showcase events, tenant promotions, and special contests. We started their Instagram account and built the reach organically to more than 5,000 followers today.
Positioning the Instagram account as BJB+’s brand look book, we developed a variety of content pillars to connect and inspire millennials.‘Live It Better’ was our content mantra. The word ‘Better’ signifies growth with the brand and encourages a renewed retail personality. We also created quotes and a portrait series that encourage users to live better each day as well as trends/tips to make more informed shopping choices.
