Keep Singapore Clean 2018
The following Public Toilet Cleanliness 2018 initiative was a "subset" of the overarching KSC 2018 campaign.
My involvement in this campaign includes conceptualisation of ideas and testing of the ad treatment (FGD). The campaign was accompanied by a festival video from 2016-2017. The whole process allowed me to see the mechanical process behind the creative works and experience first-hand the amount of efforts - from the creative and accounts planning departments - come into fruition.
The KSC festival video was launched as part of the National Day/New Year's Eve countdown in 4 different languages, and played a pivotal role in reminding festival goers to bin their litters properly. The video adapts footages from previous years.
English
Mandarin
Malay
Tamil
